Adv Deal manages a “business”, which in “international” terms is defined on the Anglo-Saxon markets as Advertising Bartering (in Italian “exchange of goods”), also reserving an important role in planning advertising investments, “repaid” with “branded” products from the Company that has invested in advertising. In this way, the Company that has invested in advertising can save, because it can pay the cost of the advertising investment with its own products. For its part ADV Deal can take advantage of this “exchange”, reselling the products obtained in “exchange of services” at super discounted prices in its stores, without the normal “markups” that large and small distribution entails …